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| Photo: nickdench |
Answer: By becoming a brand.
Seki Saba transformed public perception enough to justify a 600 percent price increase. "We knew if we could differentiate, we could charge a higher price" Kishichiro Okamoto, Head of Saganoseki branch of the Oita Prefecture fisherman's cooperative, is quoted as saying. (source: Buy-ology by Martin Lindstrom RH Business Books)
Speak to Photografix Design today to discuss transforming your business into a brand. Call 0406 336439 or email photogfx@gmail.com now!
